How important is advertising on a small busiess?

Lucien Hellerman: It really depends on your business- but marketing is the lifeblood of most businesses...big or small. A large part of the reason small businesses fail in such rapid fashion is the underestimate the amount of cash needed and they underestimate the importance of marketing. Use your money wisely- do Guerilla Marketing(google it). But whatever marketing you do- make sure you track your results. You have to be able to measure it to improve it. Watch your results so you know what works for you ...then do more of it. Once you have it figured out- you can tweak your marketing so that you are continously improving what you do.I hope this helps......Show more

Ester Bryand: i think is very important since is small and you obviuosly want it to grow, i think you should start with basics like trying to advertise on internet, there are places where you can make free websites and do pop us in other websites, also trying to go from the ground up, like you could sta! rt with flyers then maybe radio and tv announcements, i´ve seen this little boxes of business on other business that are advertising, they have some kind of deal, but yes i think is important

Coleman Ocegueda: advertising is important, if you want a good income and stuff

Marion Wieboldt: try not to go commercial advertising. do advertising like getting tap handels at a bar, or business cards. something like that. if you are doing commercials, or billboards, that can get spendy with being a small business.

Ronnie Sardi: Advertising is more important for small business than big business. Small business need to advertise in creative ways to create word of mouth referrals. I like seeing a car with lettering or a life-size fiberglass replica of a giant crab advertising a mom and pop store. Little league sports are maintained by small business and thus creates loyal customers for life. Small business need to advertise differently than major cooperation in orde! r to get a return.